The level of engagement (called "people who are talking about this" on the Facebook page) is the number of people who have either clicked on a post from the page, clicked like on a post from the page, commented on a page post, or shared a post with their Facebook page.
Rand Paul again leads the Republican field with 281,904 engaged (probably due to his opposition to the Patriot Act). In the Democratic field, Hillary Clinton leads Bernie Sanders 164,721 to 136,722 in this category.
The engagement rate is a measure of the level of enthusiasm by page followers. It is simply the number engaged divided by the total followers. George Pataki leads all candidates in this category with 29% followed by Bernie Sanders at 26%, Martin O'Malley at 22% and surprisingly Carly Fiorina at 21%. Pataki,O'Malley and Fiorina have a relatively small number of followers at 15,391, 70,748 and 60,165 respectively.
Comparing the candidates across parties, As can be seen in the table immediately below, the Republicans have more followers per candidate but the Democrats (and socialist Bernie Sanders) had a higher average gain in followers and a higher rate of engagement on their pages.
Republican
|
N
|
Mean
|
Std.
Deviation
|
|
Presidential followers June
|
Yes
|
15
|
660330.60
|
692891.882
|
No
|
5
|
465180.40
|
405045.637
|
|
Gain in Followers, June
|
Yes
|
14
|
15144.07
|
26227.543
|
No
|
5
|
19565.60
|
22157.034
|
|
Engagement Rate, June
|
Yes
|
15
|
10.15%
|
7.309%
|
No
|
5
|
15.74%
|
9.865%
|
Candidate
|
Presidential
followers June
|
Gain in
Followers, June
|
Level of
engagement June
|
Engagement
Rate, June
|
||
Republican
|
No
|
871449
|
32263
|
164721
|
.19
|
|
530262
|
52423
|
136772
|
.26
|
|||
70478
|
4764
|
15535
|
.22
|
|||
Lincoln Chafee
|
.
|
.
|
.
|
.
|
||
831968
|
8122
|
8998
|
.01
|
|||
21745
|
256
|
2366
|
.11
|
|||
Yes
|
1249160
|
4762
|
134836
|
.11
|
||
1743599
|
9519
|
231343
|
.13
|
|||
261168
|
1982
|
17289
|
.07
|
|||
1487589
|
74383
|
168658
|
.11
|
|||
2001304
|
78429
|
281904
|
.14
|
|||
111795
|
3914
|
10982
|
.10
|
|||
178172
|
1888
|
4681
|
.03
|
|||
283102
|
4901
|
24483
|
.09
|
|||
874898
|
13893
|
83916
|
.10
|
|||
104785
|
619
|
3014
|
.03
|
|||
1183094
|
8979
|
40992
|
.03
|
|||
243034
|
3504
|
5174
|
.02
|
|||
60165
|
4765
|
12713
|
.21
|
|||
107703
|
479
|
7320
|
.07
|
|||
15,391
|
4,512
|
29
|
**Update**
Just when I thought I had the Presidential field covered, Donald Trump decides to join in. Well here are his Facebook page's numbers. He has 1,792,016 followers, and 113,658 new followers in the last week, 53,880 engaged with his page. Dividing 53,880 by 1,792,016 gives an engagement rate of .03 or 3% which places him even with Jeb Bush, Rick Perry, and Chris Christie among Republicans.
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