Sunday, June 7, 2020

COVID-19 and CSI without Dead Bodies


Since March 14, thirteen out of the last 14 posts on the blog have been on the Coronavirus pandemic.  One was on the new hate group numbers from the Southern Poverty law center.  With states starting to reopen after the I thought I would take a look at how the pandemic has affected traffic on this site according to Google Analytics.  I compared the traffic from March 14 to today (June 7) to the previous period (Dec 19,2019 to March 13, 2020).

Overall, the site has received 20.4% more traffic for the current period to the previous (1,133 to 941).  The average number of page views per session increased by 18.23% (1.47 pages/session for this period to 1.24 pages/session for the last period).  However, the average time spent on a page was 30.5% lower for the current period (0:26) compared to the previous (0:38).

Although the overall number of users on this site was up by 20.4%, the number of users from the U.S. was down by 12.46% (752 to 859).  There was number of users was up from China (49 to 2), India (19 to 3), the U.K. (18 to 10), Hong Kong (15 to 0), Germany (13 to 3), Japan (11 to 3) Mexico (11 to 5) and Canada (8 to 5).  Overall the number of users for this site from outside the U.S. was higher for this site with 381 for this period to 82 from outside the U.S.  This gives an increase of 365% from outside the U.S.

The ratio of new users to returning users for this period was 93.7% (1,103) new to 6.3% (74) returning for this period to 89.4% (897) to 10.6% (106) for the previous.  For those users that have their gender identified by Google the ratio of males to females was 51.01% (177) females to 48.99% (170) males for this period.  For the previous period it was 29.89% (55) for females versus 70.11% (129) for males.

For those users whose age is identified by google, the largest increase in users was in the 35-44 age group with a 180% increase (70 to 25) followed by the 65+ age group at 173.68% (52 to 19), and the 25-34 age group at 126.67% (102 to 45).  There were increases for all the age groups.  

The results here appear to be mixed.  There are more users for this site for the pandemic posts.  According to the graph in the image at the top of the post, the largest spike in number of users between the period occurred in the week from May 17 to May 23.  The post for this period was the one on COVID-19 testing in zip-codes in Johnstown.  The traffic for this post was almost exclusively from the U.S.  More specifically, it was mostly from Johnstown and the surrounding areas.  Without this post, the gap in users between the US and the rest of the world would be even greater.





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