Showing posts with label web traffic. Show all posts
Showing posts with label web traffic. Show all posts

Thursday, November 25, 2021

Pat, Lara, Kevin, Gabby and I: Working for Influence

On Tuesday, I went to a talk by local author Pat Farabaugh on his book Disastrous Floods and the Demise of Steel in Johnstown.  He gave a review of the 3 major floods in Johnstown's history and why the steel mills pulled out of Johnstown a few years after the 1977 flood.  In the interest of full disclosure, my mother's maiden name is also Farabaugh.  We are distant cousins.  We had a nice discussion about our books.  It's always nice to meet other authors.  Here is a link to his book on Amazon.
 
 

Also, the Out D' Coup podcast from Raging Chicken Press (I was interviewed by Kevin Mahoney in 2016) features Lara Putnam, professor of history at the University of Pittsburgh.  Like me, she has written on political shifts in the rust belt.  You can hear her interview with Kevin Mahoney above.  

Finally, I will comment on Gabby Petito.  I confess to being fascinated with this case.  Occasionally, I am taken in by social media feeding frenzies. The news came out on Tuesday about her former fiancé committing suicide by gunshot which was no surprise.  His notebook may hold more interesting revelations about what happened between the two.  I have travelled to the Grand Teton national park as seen in the photo below.

Like Pat, Lara, Kevin, and I, she was an aspiring social media influencer.  She has received much more attention than she would have if she lived.  The case has given me great examples to use in my psychology class on how appearances can be deceiving.  The contrasts between her Instagram posts where her and her fiancé seemed happy and the way she appeared in the Moab Police video where she was eager to excuse his behavior.  He made no effort to excuse her behavior.  Her family appears to be sublimating their grief over her death by creating the Gabby Petito Foundation to assist missing persons and victims of domestic violence.

Me driving through the Tetons in 2016

Other youtubers have put there two cents in on the case.  I have little to add to their commentary.  In addition to making a statement, they are also looking for views and likes of their work.  The competition is omnipresent.  

I admit that the influencing the others and I do is different than what Gabby was planning on doing.  Next week I will be back to posting on COVID in the hopes influencing people to get the vaccine.  Happy Thanksgiving everyone.

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Monday, February 18, 2019

Comparing Google Analytics to Statcounter

Since 2011 I used web traffic analytics websites to track the traffic on this site.  Blogger has a built in traffic monitor that doesn't filter out bots that inflate the web traffic estimates.  I also use Google Analytics and StatcounterGoogle Adsense also measures web traffic to determine ad revenue.  I thought I would take a look at how these web traffic apps correspond to each other.  



Blogger
Google Analytics (users)
Google Analytics (page views)
Google Adsense
Statcounter
Blogger
1
Google Analytics (users)
0.089
1
Google Analytics (pageviews)
0.285
0.886
1
Google Adsense
0.328
0.611
0.632
1
Statcounter
0.014
0.094
0.101
0.014
1

I recorded the web traffic from each site from January 19 to February 17.  Google Analytics records the number of unique users and the number of page views from each day.   The correlation coefficients for the web traffic estimates are listed in the table above.  The google analytics estimates of the users and page views were most highly correlated with each other at 0.886 (on a scale from -1 to +1).  Google Adsense estimates were most highly correlated with Google Analytics page views .  Blogger's built in traffic counter measures page views and is most correlated with Adsense.  Statcounter is a site not affiliated with Google and not surprisingly is not strongly correlated with any of their traffic estimates with Google Analytics pageviews being strongest at 0.101.



You can see this lack of correspondence with the above chart.  On Feb 5 there was a spike in activity on Statcounter that was not seen on Blogger.  You can see the high amount of bot traffic on blogger (blue line).


The above graph shows how Statcounter (in black) compares to Google Analytics and Adsense.  There was no similar spike in traffic on that day.  There were spikes in traffic on both statcounter and google analytics on other days for page views.  The top five most visited pages are displayed for each site below.  No pages appeared in all three sites.  Some pages appear in two out of the three sites such as Best Nonfiction Poll Update and The Civil War in a Larger International Historical Context.  Statcounter only provides the top pages for the last 12 days for free.  


Google Analytics Page Views
Blogger
Statcounter (only last 12 days)
The Civil War in a Larger International Historical Context

Vote for the Best Nonfiction Book of All Time
Best Nonfiction Poll Update

A Look at My Blogosphere

Does playing in the NFL help a head coach? Not in the Playoffs.


I don't which of these sites are right.  I'm not sure which is the gold standard.  There is certainly some noise in the signal.  Because Google owns Blogger and a host of other analytics products it's good to have an outside site to validate the numbers.  Google determines ad revenue so Adsense has the final say.

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